πŸ’ Inside New York City’s New Playboy Club - Eater NY

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84 reviews of The Restaurant at the Playboy Club - CLOSED "It is everything you could imagine and more. Wonderfully preserved playboy branding that has been perfectly designed. Menu, Hours, Takes Reservations, Accepts Credit Cards.


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I visited New York's new Playboy Club, and it wasn't what I expected - Business Insider
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I toured the new Playboy Club with its swanky lounges, dining tables and booths where guests can order from a menu created by Notar.


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Source: The New York Times. Somebody had their dad's Playboy in their room β€” women wanted to be bunnies. Richie Notar, the creative director of the club who is an alum of Nobu and Studio 54, and Nicole Levinson, who handles marketing and communications for the brand, say the club has always been ahead of its time and defend it as inherently empowering for women. Close icon Two crossed lines that form an 'X'. Nicole Levinson, the senior vice president of brand marketing and communications for Playboy, told me the new club was inspired by the old ones. The club has already held several parties in its events space dubbed "The Black Box," including an opening party and a Halloween masquerade ball. It's about a minute walk from Times Square. The Bunny Lounge includes a fish tank with a prominent bunny centerpiece that's recessed into the wall, separating two seating areas and offering what Levinson called a "voyeuristic feel" between the lounges. Notar said it's the people who make a club special β€” and he said he hoped this club would see a variety of interesting personalities. It was welcoming enough that I actually felt inclined to stick around for a drink, though I had somewhere to be. One of my favorite parts of the tour was the club's downstairs bathroom, with its retro-looking mirrors On the same level as the downstairs bathroom is Rabbit Hole, the ultra-exclusive subterranean speakeasy lounge that wasn't open yet when I visited. I easily spotted the club's entrance, which looked exactly like the swanky lounge I expected it to be. Account icon An icon in the shape of a person's head and shoulders. The logo can also be seen hiding throughout the bar, even on the computer screensavers. The walls were decorated with both vintage and new prints of women in the iconic Playboy Bunny outfits. For Notar, the old Playboy Clubs "represented travel and sophistication, almost like a James Bond kind of thing," he said. It's really the vibe and the spirit of the club where we pull from the most. In the elevated Royal Salute Lounge, a backgammon board pays homage to Hugh Hefner, who was apparently a big fan of the game.

Subscriber Account active since. The entrance is black and gold, with the iconic Playboy Bunny logo displayed front and center. The club is located at 10th Avenue and 42nd Street, in the Playboy club restaurant menu Kitchen neighborhood of midtown Manhattan.

So I think that's what we want to try to portray here. The club's creative and marketing directors, however, see it as playboy club restaurant menu here revival of the brand. Levinson told me it has become a hotspot for guests to take selfies.

It often indicates a user profile. Staff members dressed in white suits were prepping the bar. As I started to leave the club, more people were starting to trickle in. Bouquets of white roses decorated the bar β€” a fancy touch I don't typically see at the Playboy club restaurant menu dive playboy club restaurant menu I frequent.

Source: Architectural Digest. Notar is not fazed by criticism characterizing the club's reopening as "tone deaf" in the MeToo era.

A few people were there eating, even though the bar was technically still a few minutes from opening. Thirty years after the last Playboy Club closed downclick here Playboy Bunnies can once again be found serving drinks in their iconic one-piece costumes complete with bow ties, bunny ears, and high heels.

It seems no design detail was overlooked. Login Subscribe Subscribe. A leading-edge research firm focused on digital transformation. When one Bunny tried hers on for the first time, she said it made her feel like Wonder Woman, Levinson told me.

Business Insider logo The words "Business Insider". My tour took me deeper into the club to the lounge areas, which are decked out in black leather, red wallpaper, red velvet chairs, and plenty of vintage Playboy imagery.

Loading Something is loading. Richie Notar, the creative director of the club who is a veteran of Nobu, told me the club hoped to entertain a variety of people. World globe An icon of the world globe, indicating different international options. It indicates a way to close an interaction, or dismiss a notification.

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I was surprised to find that it felt like an upscale hotel bar, which made me realize I'd been expecting something that felt more like a strip club. But the design is certainly not stuck in that era. I got my first sighting of a Playboy Bunny β€” and it was exciting to see someone wearing the recognizable outfit in real life. I noticed a section of the wall that was basically a grid of Playboy Bunny figures. Those who buy a top-tier membership will get perks that include chauffeur services to and from the club, 10 complimentary nights at a local boutique hotel, 10 VIP sports tickets a year in the Playboy seats for either Giants, Jets, Knicks, or Rangers games or the US Open, and a VIP table with bottle service at all Playboy events. The Playboy Bar has several dining tables and booths where guests can order from a menu created by Notar. Source: The Guardian. But also, it's a platform to show you that we can do great food and good service when you think it's something else, and really capture your attention. It's an updated look from New York's old Playboy Club, whose midtown Manhattan location closed in I got there a few minutes before the bar opened, so I waited outside while the doorman went inside to confirm I had an appointment. As I walked into the bar, staff members were busy getting the club ready to open. But so far, there have been zero complaints, Notar said. The new Playboy Club opened in New York City amid mixed reviews, with some calling the club "tone deaf" for opening in the era of MeToo. The first area you enter is the Playboy Bar, which is open to the public. Some of the dishes served at the club include a Wagyu ribeye steak frites with truffle butter The iconic bunny logo looms from behind the bar's DJ booth. Katie Warren. I headed to the Playboy Lounge on a Wednesday after work. I stepped inside the dimly lit entryway, which was all gold tones and glossy black surfaces. The bunny costumes are custom-made and are never supposed to leave the premises. I don't know whether I'd ever buy a membership to the Playboy Club, but I headed home thinking that if one night I were to feel like dressing up a little and venturing beyond my Brooklyn haunts, I'd give the Playboy Club a try β€” which is not something I ever thought I'd consider. Like the bartenders, the Playboy Bunnies were preparing for their shifts to start.